News Story

April 16, 2018

La Roche Students to Present Crash Course in Branding for Small Businesses

PITTSBURGH, April 16, 2018 – On April 23 La Roche College marketing and communications students will consult with local small-business owners to help them identify and promote their brands.

The event, hosted by La Roche’s Marketing and Communications Departments and the Pittsburgh North Regional Chamber, will be held from 7 to 8:30 p.m. in the Ryan Room of the Zappala College Center.

“Most small businesses cannot devote the proper time to their brand and social media management. This event will help those small businesses gain useful tools to manage their online brands,” Rishi Bahl, Ph.D., assistant professor of marketing, said.

Students, prepared and advised by Dr. Bahl, will work one-on-one with small-business owners, helping them learn to identify their brands, discover tools they can use to foster their brands and explore how to communicate their brands through social media.

Dr. Bahl said, “Students will get firsthand experience in a client situation and test their comprehensive knowledge on social media management for small businesses. This event will allow them to gain experience applying their knowledge to real-life scenarios.”

For more information or to register for the event, contact or

About La Roche College: A private liberal arts college in the North Hills of Pittsburgh, La Roche College offers more than 50 undergraduate majors, six graduate degree programs and one doctoral program, with particular strengths in education, business, criminal justice, psychology, and health and medical sciences as well as interior design and graphic design. This residential college provides a vibrant campus community for more than 1,500 men and women enjoying 30-plus student organizations and an exciting NCAA Div. III athletics program. Founded by the Sisters of Divine Providence in 1963, La Roche College embraces its Catholic heritage while welcoming people of all faiths and backgrounds. With a legacy of social justice and a commitment to international exchange, La Roche College educates students to be lifelong learners and achievers in an increasingly diverse and global society.