Degrees and Requirements
Sports & Entertainment Management
Students in the Sports and Entertainment Management major will demonostrate a proficiency in key concepts, issues, and strategies in the Sports & Entertainment industry. They will develop a specialized set of skills in marketing, legal, and risk assessment in the industry and address supplementary skills including industry ethics and presentation skills.
Summary of Requirements
Business Core Requirements (SEM): 48 credits
ACCT2003ACCOUNTING I
Credits (Min/Max): 3/3
The first of a two-course introductory financial accounting sequence that examines financial accounting from the viewpoint of preparers and users of financial statements. This course focuses on a basic introduction to Generally Accepted Accounting Principles along with the principles and concepts of recording, processing, and reporting accounting information. Topics include the accounting cycle, including financial statement preparation; merchandising operations, including inventory systems and cost flow assumptions; special journals; internal control systems; cash and bank reconciliations; and receivables and uncollectible accounts.
ACCT2004ACCOUNTING II
Credits (Min/Max): 3/3
PREREQUISITE: ACCT2003. The second of a two-course introductory financial accounting sequence that examines financial accounting from the viewpoint of preparers and users of financial statements. This course focuses on a continuation of basic Generally Accepted Accounting Principles along with the principles and concepts of recording, processing, reporting, using, and analyzing accounting information. Topics include long-lived assets, current and long-term liabilities, partnership and corporate equity transactions, the statement of cash flows, and ratio analysis.
ACCT2013MANAGERIAL ACCOUNTING
Credits (Min/Max): 3/3
PREREQUISITE: ACCT2003. An examination of the internal uses of accounting information, this course focuses on the relationship between accounting data and management’s information needs in support of planning, controlling, motivating, and decision making. Topics include costing systems and behaviors; product costs, period costs, and overhead application methods; cost-volume-profit analysis; budgeting; standards and variance analysis; and managerial decision making.
ADMG1005MACROECONOMICS
Credits (Min/Max): 3/3
An introductory economics course focusing on the field of macroeconomics, including government spending, money, inflation, unemployment and taxes. Also included are brief sections on microeconomic and economic systems.
ADMG1006MICROECONOMICS
Credits (Min/Max): 3/3
An introductory economics course focusing on the field of microeconomics. Price, cost and production theory are covered in relation to competitive, monopolistic and oligopolistic industry structure. The field of labor economics is treated in some detail. Some advanced macroeconomics topics are also covered.
ADMG1018FUNDAMENTALS OF MANAGEMENT
Credits (Min/Max): 3/3
An introduction to the three major schools of management thought: the classical, the behavioral and the management science schools. The major emphasis is on the fundamentals of each school of thought and also on the integrative approach to management, drawing on the systems and contingency approaches.
ADMG2009BUSINESS LAW I
Credits (Min/Max): 3/3
This coure is an introduction to law and legal procedure. Contracts, their nature and requisites formation, operations, interpretation, discharge and remedies are discussed.
ADMG2018ORGANIZATIONAL BEHAVIOR
Credits (Min/Max): 3/3
PREREQUISITE: ADMG1018 This course provides an in-depth examination of organizational behavior from a macro-perspective. This course includes a review of the research on organizational structure, technology and the environment, as well as their relationship and the implications for effective organizational design. Also included in the course are discussions of organizational goals and effectiveness, organizational culture, organizational conflict and politics, and alternative organizational structure in the U.S. and abroad.
ADMG2025HUMAN RESOURCES ADMINISTRATION
Credits (Min/Max): 3/3
A study of the basics of human resources management including planning, recruitment selection, motivation and performance appraisal. Also treated are salary benefits systems and an introduction to EEOC and OSHA law.
ADMG4020OPERATIONS MANAGEMENT
Credits (Min/Max): 3/3
Study is given to the basic operations, functions and procedures. An analytical approach is utilized with emphasis on problem solving. Modern management science techniques such as linear programming, PERT and inventory control models are presented.
PREREQUISITES:
Reserved for JR/SR Only
ADMG4055SEMINAR - BUSINESS POLICY
Credits (Min/Max): 3/3
An intensive culmination and synthesization of the study of administration and management consisting of readings, case study and class discussion. The primary emphasis is on the development of the skills of strategic analysis from the viewpoint of the general manager.
PREREQUISITES:
Reserved for Senior Only
FINC3032FINANCIAL MANAGEMENT
Credits (Min/Max): 3/3
PREREQUISITE: ACCT2004 This course introduces external sources and processes of finance. Topics include time value of money, term structure of interest rates, risk return trade-off, discounted cash flow, ratio analysis, weighted average cost of capital, and capital budgeting.
FINC3036FINANCIAL INSTITUTIONS
Credits (Min/Max): 3/3
PREREQUISITE: ADMG1005 AND ACCT2004 This course will provide an understanding of various types of financial markets and institutions that exist and operate in the U.S. economy. Topics include the Federal Reserve System, Monetary Polcy, and Interest Rates along with the impact at all three have on the state of the economy.
PREREQUISITES:
ADMG1005 & ACCT2004
INMT3039INTERNATIONAL BUSINESS MGMT
Credits (Min/Max): 3/3
An introduction to international business management with particular emphasis on the field of international finance and economics. In addition, the course deals with problems in the area of finance, marketing, production and organization, both from the perspective of the multinational corporation and the domestic corporation trading in international markets.
ISTC1010DIGITAL LITERACY
Credits (Min/Max): 3/3
This course addresses information and technological literacy in the digital age. Students will develop cognitive and technological competencies in both the discovery and evaluation of information, as well as the creation and dissemination of content, all within a digital context. Students will be introduced to a set of basic digital tools, but the focus will be placed on developing the ability to adapt to new and changing technologies in the future.
MRKT2021MARKETING MANAGEMENT
Credits (Min/Max): 3/3
A basic study of marketing systems in the American economy. This course includes, identifying the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers and consumers. The nature of demand, buyer behavior, costs and pricing, sales strategies, promotions and techniques are presented.Cross-listed with ADMG2021
Business Skills Component (SEM): 9 credits
ADMG3024PROFESSIONAL PRESENTATION
Credits (Min/Max): 3/3
This course is designed to provide students in the professional areas with training in preparing and giving professional presentations. Students will develop skills in audience/client assessment, research, presentation design and development, using presentation tools and presentation evaluation.
PREREQUISITES:
Reserved for JR/SR Only
MATH1030CALCULUS FOR BUSINESS, ECONOMICS
Credits (Min/Max): 3/3
PREREQUISITE: MATH1010 A one-semester course in the differential and integral calculus of functions of a single variable. Emphasis on concepts and the skills of differentiation and integration with applications from Administration, Economics and Managerial Sciences.
MATH1040PROBABILITY AND STATISTICS
Credits (Min/Max): 3/3
PREREQUISITE: MATH1010 The study of the fundamentals of probability theory with applications to natural and social sciences as well as to mathematics. Discrete and continuous distributions, sampling theory, linear correlation, regression, statistical inference, estimation and analysis of variance are included.
Sports & Entertainment Management Major Electives: 9 credits
ENGL3035WRITING FOR BROADCAST AND SOCIAL
Credits (Min/Max): 3/3
PREREQUISITE: ENGL1011 OR ENGL1011H A course designed to give students practice in the writing of copy for the broadcast media. Included is the writing of news and sports reports, commercials, features and documentaries, interview techniques, and mini-dramas.
INMT4046INTERNATIONAL FINANCE
Credits (Min/Max): 3/3
PREREQUISITE: FINC3032 A growing number of firms engage in various types of international financial transactions. This course focuses on international financial management issues such as foreign exchange markets, international capital markets such as Eurobond markets and international banks, international banking and international risk analysis.
ISTC2021MGMT OF INFORMATION SYSTEMS
Credits (Min/Max): 3/3
This course provides discussion and analysis of current issues related to the management of information systems. The components of an information system; hardware, software, data, connectivity, procedures and people are discussed in relationship to a variety of information systems including collaboration information systems, social media information systems, and enterprise wide systems such as Enterprise Resource Planning, Customer Relationship Management and Supply Chain Management. Other major areas of analysis include cloud computing, business intelligence, and the Systems Development Life Cycle. The focus of the analysis is using Information Systems to gain a competitive advantage in the marketplace.
ISTC2045DATA BASE MANAGEMENT SYSTEMS
Credits (Min/Max): 3/3
PREREQUISITE: ISTC1010 This course provides the basic knowledge required to operate and use a computer to perform the practical tasks of data file creation, retrieval of data and maintenance of data files. DBMS's are used for all types of applications involving medium-to-large scale data files. Major focus is on the acquisition of a working knowledge of the theories, principles and operating procedures of data base management systems using a representative DBMS. This course is appropriate for all potential users of computers in all fields of study.
ISTC3025CASE STUDIES USING ADVANCED
Credits (Min/Max): 3/3
PREREQUISITE: ISTC1005 AND ISTC1010 Case Studies Using Advanced Excel is designed to provide students with advanced Excel applications requiring analytical skills. This course will require application within a variety of both profit and non-profit situations and will focus on problem solving and critical thinking with Excel. Excel skills incorporated into case studies will include, but are not limited to: Pivot tables and charts, VLOOKUP, IF,AND,OR formulas, Text-to- Columns, and the Concatenate function. Other software, for which Excel serves as a basis, may also be covered. Cross-listed with ADMG3025
MRKT2007ADVERTISING AND PUBLIC RELATIONS
Credits (Min/Max): 3/3
PREREQUISITE: MRKT2021 AND ADMG2021 A comprehensive study of advertising, detailing its relationship to marketing practice. Topics such as advertising preparation, media evaluation, market research, pricing and retailing problems are included. The role of public relations in an organizational communication program is also explained.Cross-listed with ADMG2007
PREREQUISITES:
ADMG2021 or MRKT2021
MRKT4001MARKETING FOR NONPROFITS
Credits (Min/Max): 3/3
PREREQUISITE: MRKT3012 This course positions marketing as the most critical discipline needed for the success of non-profit organizations. Emphasis is placed on the influencing of behavior over a wide range of target markets including clients, donors, policy accomplished by organizing much of the discussion of strategic and tactical marketing options available for non-profit's own paid staff. This is accomplished by organizing much of the discussion of strategic and tactical marketing options available for non-profits around two central behavioral science models: Stages of Change and BCOS Drivers (Benefits, Costs, Others, Self-Efficacy). In addition, this course removes the misconception of non-profit enterprise flourishing everywhere in the world, including Asian and formerly communist countries. The latest research on institutional structure, volunteering, and fundraising is integrated through lectures, vignettes, and case examples
MRKT4016BRAND MANAGEMENT
Credits (Min/Max): 3/3
PREREQUISITE: ADMG2021 AND MRKT2021 This course addresses the concept of branding which is of major importance to any company using a branding strategy. The role of the brand manager is examined in this combination theory and skills course. Various marketing techniques are studied for the overall responsibility of a brand in order to increase brand equity.
Sports & Entertainment Management Major Requirements: 21 credits
MRKT3030SPORTS AND ENTERTAINMENT
Credits (Min/Max): 3/3
PREREQUISITE: MRKT2021
MRKT3031SPORTS AND ENTERTAINMENT
Credits (Min/Max): 3/3
PREREQUISITE: ADMG2021 AND MRKT2021 Sports and Entertainment Marketing may be thought of as the specific application of marketing principles and processes to sports and entertainment. This course examines the complex and diverse nature of sports and entertainment marketing. A framework will be presented to help explain and organize the strategic sports and entertainment marketing process as well as the current structure of the sports and entertainment industry.
PREREQUISITES:
ADMG2021 or MRKT2021
SCMG3040LOGISTICS MANAGEMENT
Credits (Min/Max): 3/3
Prerequisite: MATH1040 This course employs a technical and analytical approach to designing and executing the logistics function within business supply chains. Topics include the analysis and evaluation of the key logistical domains of order processing, inventory functions, warehousing, transportation, distribution, and customer service elements, using quantitative methods and management science techniques. Applying a systems perspective for optimization of logistical parameters toward supply chain efficiencies in the varied dynamics of transactional fulfillment will also be addressed.
SEMG3020
Credits (Min/Max): /
SEMG3035
Credits (Min/Max): /
SEMG4025
Credits (Min/Max): /
SEMG4051
Credits (Min/Max): /