Degrees and Requirements

Marketing

Marketing, a program in the Business Group, is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education.

The field of Marketing includes a variety of related business activities. While individual occupations within these diverse areas may be specialized, decisions in any one of them require a broad understanding of the marketing process and an ability to analyze the factors that influence it. The marketing process begins with the identification and design of products or services, which will satisfy customer needs in both for-profit and non-profit environments. It continues with the packaging, pricing, advertising, distribution, sales promotion and servicing of the firms' offerings, whether in the real space or virtual (internet) environment.

The major in Marketing is designed as a comprehensive study of all these activities, providing both the common background required for any marketing career and an opportunity for specialization based on the student's interests. Students learn through the classroom as well as outside research projects involving real world marketing challenges.

This broadly designed major is appropriate for careers in:

• generalized marketing and brand management
• advertising, PR, and promotional strategy
• personal selling and sales management
• retail merchandising and management, and
• marketing research

In this extremely competitive age of business, marketing provides the tools and skills necessary for differentiating companies, products and individuals. An understanding of product design, advertising, pricing, consumer behavior and distribution management is also essential. This major will actively promote an internship experience for students that can greatly facilitate the job search process.

To complete the Marketing major successfully, the following course work is required:

• 48 Business Core Requirement credits
• 9 Skills Component credits
• 15 Marketing major required credits
• 15 Marketing major recommended electives
• 34 CORE academic program requirements and general electives

A minimum of 120 credits is required for graduation, the last 30 of which must be earned at La Roche University.

Summary of Requirements

Business Core Requirements: 48 Credits

• ACCT2003

  ACCT2003
  

  Credits (Min/Max): /

  PREREQUISITES:

• ACCT2004

  ACCT2004
  

  Credits (Min/Max): /

  PREREQUISITES:

  ACCT2003

• ACCT2013

  ACCT2013
  

  Credits (Min/Max): /

  PREREQUISITES:

  ACCT2003

• ADMG1005

  ADMG1005
  

  Credits (Min/Max): /

  PREREQUISITES:

• ADMG1006

  ADMG1006
  

  Credits (Min/Max): /

  PREREQUISITES:

• ADMG1018

  ADMG1018
  

  Credits (Min/Max): /

  PREREQUISITES:

• ADMG2009

  ADMG2009
  

  Credits (Min/Max): /

  PREREQUISITES:

• ADMG2018

  ADMG2018
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG1018

• ADMG2025

  ADMG2025
  

  Credits (Min/Max): /

  PREREQUISITES:

• ADMG4020

  ADMG4020
  

  Credits (Min/Max): /

  PREREQUISITES:

  Reserved for JR/SR Only

• ADMG4055

  ADMG4055
  

  Credits (Min/Max): /

  PREREQUISITES:

  Reserved for Senior Only

• FINC3032

  FINC3032
  

  Credits (Min/Max): /

  PREREQUISITES:

  ACCT2004

• FINC3036

  FINC3036
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG1005 & ACCT2004

• INMT3039

  INMT3039
  

  Credits (Min/Max): /

  PREREQUISITES:

• ISTC1010

  ISTC1010
  

  Credits (Min/Max): /

  PREREQUISITES:

• MRKT2021

  MRKT2021
  

  Credits (Min/Max): /

  PREREQUISITES:

Business Skills Components: 9 credits

• ADMG3024

  ADMG3024
  

  Credits (Min/Max): /

  PREREQUISITES:

  Reserved for JR/SR Only

• MATH1030

  MATH1030
  

  Credits (Min/Max): /

  PREREQUISITES:

  MATH1010

• MATH1040

  MATH1040
  

  Credits (Min/Max): /

  PREREQUISITES:

  MATH1010

Marketing Major Electives: 15 credits

• MRKT2007

  MRKT2007
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3016

  MRKT3016
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3050

  MRKT3050
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT4016

  MRKT4016
  

  Credits (Min/Max): /

  PREREQUISITES:

• MRKT4018

  MRKT4018
  

  Credits (Min/Max): /

  PREREQUISITES:

• MRKT4035

  MRKT4035
  

  Credits (Min/Max): /

  PREREQUISITES:

• MRKT4046

  MRKT4046
  

  Credits (Min/Max): /

  PREREQUISITES:

  MRKT3016

• MRKT4051

  MRKT4051
  

  Credits (Min/Max): /

  PREREQUISITES:

• SEMG3031

  SEMG3031
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 or MRKT2021

Marketing Major Requirements: 15 credits

• MRKT3012

  MRKT3012
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3033

  MRKT3033
  

  Credits (Min/Max): /

  PREREQUISITES:

  MRKT3012

• MRKT3049

  MRKT3049
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT4014

  MRKT4014
  

  Credits (Min/Max): /

  PREREQUISITES:

  MRKT3012

• MRKT4031

  MRKT4031
  

  Credits (Min/Max): /

  PREREQUISITES:

  ADMG2021 OR MRKT2021