Candace Tabrosky ‘15 is a designer for DICK’S Sporting Goods. Her talent for design and education from La Roche enabled her to follow her passion for visual communication.
Why would you recommend La Roche to a prospective student?
La Roche took the time to work beside each and every student to reach their goals through leadership opportunities, partnerships with different organizations and ways to study abroad. The graphic design program sets high standards, and it is recognized as a top school in the area when applying for jobs. That’s something I was motivated to maintain.
Why did you choose La Roche?
La Roche was my top choice for graphic design, and it was in my hometown. With merit scholarships, a growing design program and a beautiful campus close to home, I couldn’t pass up the opportunity!
What impact did La Roche have on you as a person?
One way I was able to break out of my comfort zone and shape my communication skills was by becoming a resident assistant, a member of the Student Government Association and president of the Ski Club. It allowed me to build relationships and grow my leadership skills. I helped other students get out of their comfort zones and take the next steps toward their futures.
What does your job entail?
I wear many hats at DICK'S Sporting Goods. I started as a print specialist with the opportunity to lead one-off fun events like the DICK'S Sporting Goods Pittsburgh Marathon in 2016. Then I found an opportunity to advance my skills and transitioned to digital, focusing on social media and emails for our private brands, CALIA by Carrie Underwood, Second Skin, and our former fitness boutique Chelsea Collective. This drive to reach out of my comfort zone and switch from print to digital influenced my position change to a UI Designer.
Now I design what the customer's first impression is on the website, from the homepage of Field & Stream to the hunt and fish banners and photography for DSG. I am a brand representative for F&S where I oversee my team's creativity and the next steps for the business while making sure the creative voices match the brand.
How did La Roche prepare you for this position?
La Roche’s design program prepared me for any challenge I faced after graduation. With the help of well-rounded professors, advanced technology in our programs, research tactics and presentation practice, I was able to go into any job interview with a strong portfolio and confidence.
What are you most proud of when you look back on your La Roche experience?
I take pride in the relationships I have made, the
commitment to being involved on and off campus, and the practice I took to
manage time between my studies and activities.
La
Roche shaped me to be who I am today, and I am proud of the direction in my
career path and my calling on God's path.
What advice do you have for our students?
Don't let a lack of experience prevent you from applying for jobs. Shape your portfolio around a particular interest/study to show your passion, and provide process work to visually show the way you think.