DIGITAL BRANDING

PREREQUISITE: GCDN2029, GRADE OF C OR BETTER
This course investigates the many ways that branding seeks to engage consumers in a digitally dominant environment. Through the study of various theories and applications, students will learn how to create personalized and memorable experiences for digitally dominant consumers. Project work will focus utilizing multiple forms of digital media with a strong emphasis on storytelling, personalization, and authenticity as methods to engage target audiences. This course will emphasize the UX design process, building further skills in user research, scenario development, and rapid and refined prototyping skills.