STRATEGIC COMMUNICATION
MCOM 6030 | 3.0 Credits | GR
PREREQUISITE: MCOM5020, GRADE OF C OR BETTER
A plan is only effective if those implementing it understand it. This course focuses on the theory and practice of strategic communication: the ways organizations purposefully employ communication to meet specific objectives. The course focuses on developing strategies that bring complex plans to life for both subordinates and superiors. Students will work with actual organizations to constructively critique and compose public relations and social marketing campaigns, developing their abilities to respond to client needs effectively and ethically.