ADVERTISING AND PUBLIC RELATIONS
MRKT 2007 | 3.0 Credits | UG
PREREQUISITE: MRKT2021 AND ADMG2021
A comprehensive study of advertising, detailing its relationship to marketing practice. Topics such as advertising preparation, media evaluation, market research, pricing and retailing problems are included. The role of public relations in an organizational communication program is also explained.Cross-listed with ADMG2007