INT’L MKT AND EXPORT MGMT
MRKT 3049 | 3.0 Credits | UG
PREREQUISITE: MRKT2021 AND ADMG2021
An upper level course focusing on key management functions in international marketing: entry strategies, product and pricing politics, financing, promotion and distribution. The course will also concentrate on export management that is the major international activity of most small and medium-sized companies.Cross-listed with INMT3049