CONTEMPORARY CONCEPTS IN MARKETING

PREREQUISITE: MRKT2021, MRKT3012, MRKT3033, ADMG2021 As the signature course in the Marketing Program, this is a seminar on issues currently drawing attention in the marketing literature and the business community that affect marketing management. Ethical considerations are explored that affect marketing policy-making. Through additional case analysis some of the worst marketing blunders and mistakes in history are examined and evaluated.