RETAIL MARKETING AND MANAGEMENT
MRKT 4035 | 3 Credits | UG
PREREQUISITE: MRKT2021 AND ADMG2021 Retail marketing examines the set of business activities that adds value to the products and services sold to consumers for their personal or family use. Topics include: store-based retailing, electronic and non-store retailing forms, merchandising, retail pricing, store layout and management, site selection, and retail market strategies.