Sports and Entertainment Marketing Certificate

The Sports & Entertainment Marketing certificate is designed to provide undergraduate students interested in the entertainment world with basic competencies needed to navigate the industry. Students will be equipped with a toolset that will enable them to enter various fields in the entertainment industry with confidence, as well as procure a better understanding of the norms and expectations of the industry.  

A total of 12 credits are required for completion of the certificate.

Summary of Requirements

Sports & Entertainment Marketing Elective: Choose 1 Course: 3 credits

• MRKT3050

  INTERNET MARKETING

  MRKT3050
  INTERNET MARKETING

  Credits (Min/Max): 3/3

  Marketers have been using electronic tools for many years, but the Internet and other new electronic technologies have created a flood of interesting and innovative ways to provide customer value. Internet Marketing is traditional marketing using electronic methods. It affects traditional marketing in two ways. First, it increases efficiency in established marketing functions. Secondly, the technology of E-marketing transforms many marketing strategies. The transformation results in new business models that add customer value and may increase company profitability. These new opportunities create many questions that are addressed in this course. How can firms leverage new technologies to maximum benefit? How much commitment should marketers make to Internet marketing programs?

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT4051

  INTERNSHIP I - MARKETING

  MRKT4051
  INTERNSHIP I - MARKETING

  Credits (Min/Max): 1/6

  A field experience in a customer service, sales, advertising, retail, or marketing support position, supervised by a field practitioner as well as college faculty. The internship is designed to increase understanding of the various functional areas that comprise the field of marketing.

  PREREQUISITES:

Sports & Entertainment Marketing Required Courses: 9 credits

• MRKT2021

  MARKETING MANAGEMENT (ADMG2021)

  MRKT2021
  MARKETING MANAGEMENT (ADMG2021)

  Credits (Min/Max): 3/3

  A basic study of marketing systems in the American economy. This course includes, identifying the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers and consumers. The nature of demand, buyer behavior, costs and pricing, sales strategies, promotions and techniques are presented.Cross-listed with ADMG2021

  PREREQUISITES:

• MRKT3030

  SPORTS AND ENTERTAINMENT MANAGEMENT

  MRKT3030
  SPORTS AND ENTERTAINMENT MANAGEMENT

  Credits (Min/Max): 3/3

  PREREQUISITES:

  MRKT2021

• MRKT3031

  SPORTS AND ENTERTAINMENT MARKETING

  MRKT3031
  SPORTS AND ENTERTAINMENT MARKETING

  Credits (Min/Max): 3/3

  Sports and Entertainment Marketing may be thought of as the specific application of marketing principles and processes to sports and entertainment. This course examines the complex and diverse nature of sports and entertainment marketing. A framework will be presented to help explain and organize the strategic sports and entertainment marketing process as well as the current structure of the sports and entertainment industry.

  PREREQUISITES:

  ADMG2021 or MRKT2021