SOCIAL MEDIA THEORY

PREREQUISITE: MCOM5040, GRADE OF C OR BETTER
Social media is a key feature of the social and business landscape across the world, and understanding it is crucial to harnessing its potential. This course explores the sociology of social media and how social media can be used as part of communications strategies for personal and corporate purposes. Students will apply media theory to critique social media platforms, business strategies, and ethical concerns. This course will explore the relationships between social media platforms and the content that proliferates through them, and in so doing, students will learn to formulate effective social media communication.