Sports and Entertainment Management

Turn your passion for sports and entertainment into an exciting career.

La Roche University’s Sports & Entertainment Management major gives you the hands-on skills and industry knowledge to thrive in a growing, in-demand field. Whether you’re passionate about the business and operations of sports, or you want to explore the world of event and entertainment management, this program prepares you for a variety of exciting career paths.

Hands-On Learning

In this exciting new major, you’ll dive straight into real-world experiences that will shape your future career. These aren’t just classroom projects—they’re opportunities to learn by doing, giving a competitive edge when you graduate. These experiences in the Sports & Entertainment Management program include:

• A required internship with an outside organization: Before graduating, you’ll put your skills to the test in a real-world environment and build your professional network by working directly with a company or organization.
  
  
• The Student Philanthropy Project: Imagine organizing a fundraiser and pitching a full marketing plan to an actual charity. That’s exactly what you’ll do in La Roche’s Nonprofit Marketing course, gaining practical experience in real-world problem solving.
  
  
• Planning and organizing an on-campus concert: You’ll take the reins in planning and executing a concert for both the campus community and the public. From marketing to logistics, this is your chance to experience the thrill of managing a live event and seeing it all come together.
  
  
• Access to large-scale music festivals: Through your professors’ industry connections, you’ll have exclusive access to major music festivals. This is your opportunity to network, learn from industry professionals and get a behind-the-scenes look at large-scale events in the music world.

Skills-Based Education

The program’s balanced curriculum combines theoretical knowledge with practical skills. You’ll gain expertise in:

• Sports & Entertainment Management
• Sports & Entertainment Marketing
• Sports & Entertainment Law
• Sports Governance & Policy
• Risk Management in Sports & Entertainment

Additionally, you’ll develop vital professional skills in ethics, communication and presentation, making you a competitive candidate in a fast-paced and evolving industry.

Real-World Connections

You’ll learn from professors who are current and former curators and owners of music festivals, international touring musicians, acclaimed entertainment lawyers and more. Faculty bring this firsthand knowledge directly into the classroom, providing you with insights and mentorship that are crucial to your future success.

Ideal Location

As home to professional sports teams like the Steelers, Penguins and Pirates, and renowned music festivals, movie productions, major tours and live event venues, Pittsburgh is a growing hub for sports and entertainment.

As a student at La Roche, you’ll have access to the exciting activities and industry leaders driving the region’s cultural and entertainment growth. With La Roche’s campus just a 15-minute drive away from downtown Pittsburgh, you’ll be near to opportunities within the city’s dynamic cultural district and thriving sports scene.

What Can You Do With Your Degree?

Graduates of La Roche’s Sports and Entertainment Management program are well-positioned for high-demand roles in both sports and entertainment sectors. The Bureau of Labor Statistics predicts job opportunities in these fields will double between 2022 and 2032, with over 100,000 new positions expected each year. Career opportunities include:

• Sports Marketing and Management
• Athletic Director
• Event Coordinator/Manager
• Arts Management
• Venue Operations

Take the Next Step

Your future in sports and entertainment starts here. Apply now to La Roche University and turn your passion into a thriving career.